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BTS' Jungkook Voiced Support for NewJeans During HYBE-ADOR Feud

Jungkook shows support for NewJeans amid label feud.

Published on Monday, September 16, 2024 at 8:01 AM

Dawn

BTS member Jungkook has seemingly shown his support for K-pop girl group NewJeans through his recent Instagram activity, amid an ongoing feud between their labels, HYBE and ADOR. The controversy has gripped fans and followers as tensions heighten within the K-pop industry. On September 14, Jungkook posted two images featuring his dog, which fans speculate contain hidden messages directed towards NewJeans. The first post featured five colored hearts, mirroring the individual colors of the five members of NewJeans, along with the phrase 'Artists are not guilty.' The timing of the posts coincides with a turbulent period for NewJeans, particularly after they hosted a surprise YouTube livestream calling on HYBE to reinstate former ADOR CEO Min Hee-jin, stating their wish for harmony within the labels. Later the same day, Jungkook shared another photo with the caption 'Don't use them.' These words prompted intense speculation and discussions among fans regarding the context and implications related to NewJeans. In response to rising speculation, Big Hit Music, Jungkook's label, issued a clarification on the singer's intent behind his posts. They emphasized the need to protect young artists from being exploited within ongoing conflicts. The statement explained that Jungkook's message, although not directly mentioning NewJeans or the feud, aimed to advocate for the well-being of younger K-pop talents. Unfortunately, the ongoing public feud continues to unfold, with NewJeans expressing their frustration openly in their earlier appearances, including their acceptance speech at The Fact Music Awards. The group stands in solidarity with Min Hee-jin, expressing their desire for restored leadership at ADOR. As the situation evolves, BTS and NewJeans fans alike are anticipating further developments in this complex dispute involving two significant names in the K-pop industry. Learn more about the ongoing discourse around the feud and statements from both camps here.

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