Cloud Rap: The Haze of the Early Internet
Cloud rap emerged as a unique hip-hop subgenre driven by lo-fi production, aesthetic influenced by the internet, and the innovative use of social media for promotion. Artists like Lil B, Trippie Redd, and A$AP Rocky shaped the genre, demonstrating how the digital landscape could be harnessed to reach audiences without major label support. Clams Casino's production, particularly the iconic 'I'm God,' exemplified the sound of cloud rap. Although its mainstream prominence has waned, the genre's legacy is evident in how it revolutionized music marketing and allowed independent artists to thrive, paving the way for a digital revolution in the music industry.
Published on Friday, April 26, 2024 at 6:06 PM
Read the article
Keep up with your corner of the music industry
You're all set.
Check your e-mail.
Subscribe
Stay up to date on industry news, music, and articles with our industry newsletter. Whether you’re a fan, musician, or industry professional, we’ve got you covered.