Levi's CMO Kenny Mitchell on music, freedom, and fashion
Kenny Mitchell, the CMO of Levi's, discusses the intersection of music and fashion in a recent interview. He emphasizes the importance of authentic self-expression through the collaboration between Levi's and COLORS, launched under the campaign #ReflectYourOriginalit. Mitchell draws from his upbringing influenced by music and creative culture, highlighting Levi's role as a symbol of freedom and self-identity throughout history. He focuses on empowering creativity in marketing, aiming to help cultural movements occur organically rather than dictating them. The campaign promotes movement and engagement through art and dance, positioning Levi's as a partner for those driving creative progress.
Published on Saturday, August 31, 2024 at 12:00 PM
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