Sony Music Africa teams with Crux Global to support talent in Ghana
A new strategic partnership has been formed between Sony Music Africa and Crux Global to bolster the music scene in Ghana. The collaboration aims to provide various levels of support for both emerging and established artists, including distribution and artist development, utilizing local expertise and global reach. The operational hub will be based in Accra, where initiatives such as writing camps and educational summits will further enhance the local music industry. Notable successes include a highly popular remix that gained significant digital attention.
Published on Thursday, September 19, 2024 at 10:27 AM
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