The Music Industry's 360 Deal Takes a 180 Turn
The music industry's 360 deal, which allows labels to take a share of an artist's revenue across multiple income streams, is evolving as artists demand greater control over their work and ownership of their masters. Influenced by Taylor Swift's advocacy for artist rights, many musicians are negotiating new deals that resemble partnerships instead of traditional 360 deals. However, record labels continue to resist this change, seeking to maintain ownership of masters and dictate release schedules. While major artists can exert considerable influence over their deals, many others face challenges in achieving similar outcomes, especially under financial pressures.
Published on Tuesday, May 16, 2023 at 5:01 AM
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DJBooth
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