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The power to change the world: The oral history of Look at Wrist

The article recounts the story behind the song 'Look at Wrist' and its impact on the underground Atlanta rap scene in 2014. It explores the collaborative process among Father, Makonnen, and KEY!, reflecting on their creative environment and the viral success that followed. Despite the promise of fame and fortune, the artists faced various challenges in their careers, including industry pressures, personal struggles, and the fleeting nature of popularity. The recounting highlights the authenticity that propelled their initial success and the enduring relevance of their work.

Published on Monday, September 16, 2024 at 4:25 PM

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