The true value of Indie Labels in today's Music Industry
Indie labels are proving to be significant contributors to the music industry by finding, developing, and marketing artists who often don't fit into the major label model. Despite their smaller size and fewer resources compared to major labels and larger distributors, indie labels uniquely add value to the music landscape. They excel in artist development and maintain strong relationships with their rosters, emphasizing the personal touch in marketing and promotion. Organizations like ORCA aim to bolster the indie label sector by creating a cooperative approach to help them thrive in a challenging market increasingly dominated by larger players. The article discusses the ongoing evolution of the music industry and the importance of indie labels in nurturing true artistic talent.
Published on Thursday, September 5, 2024 at 1:34 PM
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Hypebot - Music Tech
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