Watch CHAI's pink-tinged music video for NEO KAWAII, K?
The Japanese girl group CHAI has released a new track titled "NEO KAWAII, K?" ahead of their self-titled album scheduled for September 22. The music video features the members in pink wigs and suits, embodying their concept of 'neo-kawaii'. Member MANA emphasized that everyone has unique qualities and should embrace their individuality, stating that NEO KAWAII represents more than just traditional cuteness. Fans can watch the new video and listen to the track on streaming platforms.
Published on Wednesday, August 2, 2023 at 5:38 PM
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The FADER
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