BMG has announced the appointment of Celine Joshua as Executive Vice President of Global Marketing, effective immediately. In this new role, Joshua will oversee the global marketing strategy and enhance BMG’s position in the competitive music industry landscape. Prior to joining BMG, Joshua garnered extensive experience in the music sector, including a tenure at Universal Music Group where she served as General Manager of Commercial Content and Artist Strategy. She was instrumental in the successful launch of projects such as KINGSHIP, a collaborative venture with NFT characters from the Bored Ape Yacht Club.
BMG's CEO, Thomas Coesfeld, expressed enthusiasm regarding the new hire, emphasizing that Joshua’s expertise will play a vital role in driving the company's marketing efforts globally. Celine Joshua's proven track record in developing innovative marketing strategies aligns with BMG's goal of expanding its influence in the music marketplace.
Joshua’s appointment comes at a time of significant transition within the music industry, as companies navigate digital transformations and changes in consumer behavior. BMG has been actively expanding its roster and bolstering internal capabilities to adapt to these trends. As part of her agenda, Joshua is expected to implement strategic initiatives that resonate with a broad audience and capitalize on emerging trends in music consumption.
More details about Joshua’s new role can be found on Music Business Worldwide's official website here.