This morning, Bon Iver, the project anchored by Justin Vernon, hinted at new music with a brief, enigmatic video posted on social media. After changing his profile picture, fans suspected that something was in the works, and their speculations were confirmed with the release of the clip that showcases Vernon in a cowboy hat, followed by a title card and a pre-save link affiliated with Jagjaguwar, the artist's record label.
As it stands, the video is somewhat scant on details, leading fans to ponder whether this will result in a single or a more expansive album. A click-through to the pre-save link yields no additional information regarding the anticipated release, further heightening curiosity. Additionally, the overall revamp of the Bon Iver website suggests that the upcoming output might be a more substantial project rather than just a solitary track.
This forthcoming release will be Bon Iver's first musical offering since 2022, when the 10-year anniversary edition of the debut, For Emma, Forever Ago, was unveiled. It also marks the project's first new material since 2020's i,i and the For Emma reissue, which underlines notable gaps between Bon Iver's releases. The excitement is palpable; as one commenter pointed out, 'It’s autumn he’s defrosting.'
As fans eagerly await more details on this new project, they can stay informed through Hypebeast's updates.