Graff, a prestigious name in the diamond industry, has launched the Laurence Graff Signature collection, a line designed to celebrate the legacy of its founder while also looking to the future. Established in 1960, Graff has carved out a significant niche by cutting and polishing the world’s finest diamonds. The new Signature collection is particularly notable as it marks the brand’s first unisex offering, emphasizing that diamonds are not just for women.
The collection showcases an array of sleek, stackable bangles and bands crafted from white, rose, and yellow gold. Each piece features a minimalist, faceted design that pays homage to Graff's historic craftsmanship. Pieces in the collection include the Laurence Graff Signature Diamond Band priced at £5,950 and the elegant Laurence Graff Signature Pav Diamond Bangle priced at £12,100.
Francois Graff, CEO of Graff, highlighted the collection’s significance, stating it embodies the journey and heritage of the brand. The collection’s promotional campaign features top models Rianne Van Rompaey and Huang Shixin, styled by Emmanuelle Alt, and photographed by Mikael Jansson at the luxurious Villa La Vigie in the south of France, renowned for its association with Karl Lagerfeld.
In addition to bangles and bands, the collection includes stylish earrings and playful pendants, all of which reflect the House of Graff’s commitment to intricate craftsmanship and contemporary aesthetics. This launch reasserts Graff's historical significance and dedication to evolving with the market while honoring its illustrious past. Shop the collection here.