Born from the rebellious spirit of early 1970s London, Rough Trade and The Great Frog have established themselves as havens for individuals seeking to express themselves through music and fashion. With flagship stores in both the UK and the US, these brands have cultivated a dedicated global following.
In a celebration of their shared independent ethos, Rough Trade and The Great Frog have teamed up to launch a limited edition apparel collaboration. This exclusive release features a unique motif that honors the distinct identities of both brands. The apparel consists of a long-sleeve shirt made from 100% organic cotton, weighing in at 200 G/M, promoting sustainability while providing quality.
The limited edition shirt will be available both online and in select stores, specifically Rough Trade East, Rough Trade Bristol, and Rough Trade Nottingham, while supplies last. For those interested, the shirt can be purchased through the Rough Trade Shop.
To complement the release, The Great Frog team visited Rough Trade East to curate a selection of vinyl records, showcased in a special edition of Shoplifting, providing customers with musical inspiration while shopping.
About The Great Frog
Founded in 1972, The Great Frog is a family-owned brand renowned for its handcrafted jewellery. With locations in London’s Carnaby, Shoreditch, and King’s Cross, in addition to stores in New York and Los Angeles, TGF has developed a reputation among celebrities, with designs sported by icons such as Lemmy, Dua Lipa, and Kate Moss. Discover more about TGF here.
For more updates on Rough Trade, visit their official blog or explore their extensive range of merchandise in their core merch range.
Summary
Rough Trade and The Great Frog have announced a limited edition apparel collaboration, featuring a long-sleeve shirt made from organic cotton, reflecting both brands’ commitment to sustainability and independent spirit.