Jack White has officially unveiled the music video for "That's How I'm Feeling," a single from his recently released album, "No Name." The visual premiered on September 12, 2024, and is now streaming on YouTube, showcasing footage from the ongoing No Name Tour. The album, distributed through Third Man Records, is accessible across all major digital streaming platforms, with black vinyl and CD releases set for September 13, 2024, at retail locations.
This weekend marks a significant moment for White as he prepares to perform at three UK dates. These shows commemorate the third anniversary of Third Man Records' first international store located at 1 Marshall Street, Soho, London. The store's opening was highly anticipated, drawing considerable attention from fans.
In a creative promotional strategy, UK subscribers to Third Man Records' exclusive Vault subscription received mysterious invitations to pop-up shops coinciding with White's concerts. These pop-ups, themed around fictional businesses associated with the store, aim to showcase rare and unseen musical memorabilia. While open to the public at no cost, Vault members will receive prioritized access.
The UK tour dates include:
- September 13: London, UK, Islington Assembly Hall
- September 14: Liverpool, UK, O2 Academy
- September 15: Brighton, UK, Chalk
Following these performances, White is slated to play at the Mempho Music Festival in Memphis, TN, on October 6, and will also appear at the Corona Capital festival in Mexico City on November 17.
Originally released on August 2, 2024, White's "No Name" features a total of 13 tracks, including "Old Scratch Blues," "Bless Yourself," and "What's the Rumpus?" Each song embodies White's dedication to his DIY ethos, as the album was recorded and pressed at Third Man Studios and Pressing, respectively.