PIAS MD Jason Rackham on the global campaign behind Nick Cave And The Bad Seeds' Wild God
The campaign for Nick Cave And The Bad Seeds' latest album, 'Wild God', has been marked by a global strategy involving engaging fan interactions like Q&A sessions, and a strong digital presence. PIAS MD Jason Rackham discussed the collaborative approach with ATC and the cultural relevance achieved through widespread media placements. The album debuted successfully in international charts, showcasing the effectiveness of their unique promotional methods. Moving forward, the focus remains on maintaining the album's momentum through traditional and innovative marketing efforts.
Published on Thursday, January 1, 1970 at 12:00 AM
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