Spotify has initiated a new survey targeting artists and their teams through its Spotify For Artists platform. The online survey aims to gather insights regarding the platform's features and the challenges artists face when utilizing Spotify. The communication outlines that the survey is designed to identify opportunities to enhance user experience for artists.
The survey from Spotify includes standard questions addressing user roles as artists, labels, or marketers, alongside inquiries about their familiarity with Spotify For Artists' functionalities. However, it also delves deeper, posing critical statements such as: 'The money I earn from Spotify is a significant portion of my overall income from music.' and 'Having my music included in editorial playlists is important to me.'
Notably, while Spotify is commended for raising these pertinent issues through the survey, industry professionals express skepticism on whether an influx of negative feedback will result in substantial change. Analysts suggest that it’s improbable Spotify will enhance payments to artists or diversify the selection on its major playlists, regardless of the resulting data from this feedback mechanism. Bruce Houghton, founder of Hypebot and a notable figure in the music industry, elaborates on the survey's implications in his commentary on the matter.
For further details on this survey, you can visit Hypebot.