On September 13, 2024, Warner Music Korea announced the launch of MPLIFY, a new label focused on promoting Korean artists in global markets by emphasizing English-language music. The initiative aims to create international connections for these artists while granting them the creative flexibility to express their unique voices.
MPLIFY's inaugural artist is Olivia Marsh, a Korean-Australian singer-songwriter, who is preparing to release her debut single across digital service platforms in October. This launch marks a strategic move by Warner Music to enhance its artist management and production capabilities, specifically targeting a diverse, global audience.
Samuel Ku, an executive producer at Warner Music Korea, will lead the MPLIFY label. With over 15 years of industry experience, Ku emphasizes the label's commitment to nurturing talent to thrive creatively. Ku stated, "The goal is to connect artists with fans globally, leveraging Warner Music's extensive network and resources."
Olivia Marsh expressed her excitement about joining MPLIFY, highlighting the supportive and innovative environment fostered by the label’s team. Ku and the co-presidents of Warner Music Asia, Jonathan Serbin and Chris Gobalakrishna, reiterated the label's mission of uniting and inspiring through music, advocating for artistic voices that reflect the richness of global culture.
MPLIFY represents a significant shift in focus for Warner Music Korea, serving as a platform for a generation of artists eager to make their mark on the international landscape. For further details, you can visit the full story at Music Week.
For more information on Warner Music's expanding strategy and talent initiatives, you can refer to their official website.