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Why Soundcloud Turned Blue

Soundcloud recently changed its logo from orange to blue to promote Billie Eilish's new album, 'Hit Me Hard And Soft'. This branding update marks a significant moment for both the platform and the artist, as they celebrate their ongoing relationship since Eilish's breakout hit in 2015. The platform will allow all users to access the 10-track album irrespective of their membership status. This promotional approach, while not unprecedented, has sparked considerable discussion online.

Published on Tuesday, May 21, 2024 at 10:53 PM

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