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Fashion Killa

Sowmya Krishnamurthy's book 'Fashion Killa' examines the intersection of the DIY hip-hop scene and high fashion, focusing on the creation and impact of Vibe magazine. The magazine, founded by Quincy Jones, aimed to represent hip-hop culture through a high-fashion lens while promoting diversity and inclusion. It became an influential publication that connected fans while showcasing the evolution of hip-hop in the 90s, attracting both hip-hop and luxury advertisers. The article highlights how Vibe was designed to merge the worlds of music and fashion, ultimately redefining how hip-hop was perceived in mainstream media.

Published on Tuesday, March 12, 2024 at 12:00 AM

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