Kamala Harris, Vice President of the United States, has officially launched a series of Taylor Swift-themed advertisements following the singer's endorsement of her campaign earlier this week. The Democratic National Committee (DNC) unveiled these ads today, September 13, in key locations including New York City and Las Vegas. The billboards feature catchy slogans like "We're in our Kamala era!" and "A New Way Forward Ready For It?," both designed to resonate with Swift's fanbase and to leverage the pop star's influence.
One of the notable advertisements can be found in Times Square, prominently placed 22 stories above ground in response to Swift's song "22" and album "Red." Another billboard in Las Vegas features a critical message directed at former President Donald Trump, stating, "Exhausted with this guy?"
According to reports, Swift's endorsement has had a tangible impact on voter registration. In just 24 hours after her announcement, nearly half a million individuals visited Vote.gov, marking a significant increase from a usual daily average of around 30,000 visitors. Data firm TargetSmart noted that this surge resulted in a 400 to 500 percent increase in registrations, reaching 9,000 to 10,000 new registrations per hour.
DNC communications director Rosemary Boeglin commented on the importance of the contrasting political strategies between Harris and Trump, emphasizing the need for voters to engage in this electoral process. Swift, who previously endorsed Joe Biden in the 2020 election, framed her support for Harris as a call for calm and steady leadership in contrast to chaos.
In response to the endorsement, Trump remarked that Swift would likely face repercussions for her decision but maintained a dismissive attitude towards her as an artist, alluding to her political inclinations in his statements. Over the years, Swift has voiced her political opinions, aligning with numerous artists in her politically-charged stance, adding momentum to Harris's campaign as the election approaches. During her recent appearance at the 2024 MTV VMAs, Swift won several awards, further solidifying her status as a cultural influencer.
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