Kendrick Lamar has officially announced that he will headline Super Bowl LIX, scheduled for February 9, 2025, in New Orleans. This marks the rapper's first solo Super Bowl performance following a brief appearance during the halftime show in 2022 alongside Dr. Dre, Snoop Dogg, Mary J. Blige, Eminem, and 50 Cent. Lamar shared the news through a video posted on social media, stating, "My name is Kendrick Lamar, and I'll be performing at Super Bowl 59. Will you be pulling up? I hope so. You know there's only one opportunity to win the championship. No round twos. Let's get it!" Many believe the remark about "no round twos" hints at his ongoing rivalry with fellow rapper Drake, which has gained significant traction online throughout the summer.
The internet has erupted with reactions following Lamar’s announcement. Fans are anticipating how he might continue to escalate his musical feud with Drake, especially given the context of previous diss tracks aimed at the Canadian artist. Kendrick performed diss tracks directed at Drake multiple times during his concert, “The Pop Out: Ken and Friends,” in June 2024, reinforcing the intensity of their rivalry.
As Super Bowl weekend approaches, an array of memes and jokes circulated on social platforms, accentuating the excitement and competition surrounding Lamar's much-anticipated performance. The competitive nature within the hip-hop scene is evident, and Lamar’s strategic moves amplify the anticipation of his show, making it a highlight within the yearly spectacle of the Super Bowl. For further reactions and updates, check out articles from Vulture and Dazed.