Kenny Mitchell has taken on the role of Chief Marketing Officer (CMO) at Levi's as the brand collaborates with COLORS for their #ReflectYourOriginalit campaign. During an interview, Mitchell shared insights about his journey from being a college DJ to leading the marketing division of one of the most iconic denim brands.
Growing up in a culturally rich household, Mitchell was deeply influenced by music, particularly the sounds of Philadelphia and Motown, which shaped his creative sensibilities. His passion for music led him to curate and share the latest hip-hop tracks among his peers, setting the stage for his career in marketing and brand storytelling.
Mitchell highlighted the historical significance of the Levi's brand, emphasizing its role as a staple of cultural movements ranging from the fall of the Berlin Wall to the hippie counterculture at Woodstock. He is driven by a philosophy that values creative empowerment, aiming to help young audiences express themselves through Levi's products. The #ReflectYourOriginalit campaign underscores this collaboration with COLORS, emphasizing the importance of authentic self-expression.
Kicking off with the 'Live in Levi's' campaign, which includes a short film showcasing high-energy choreography, Mitchell aims to create cultural conditions where audiences can explore and discover new creative expressions. The addition of Amapiano music, which has captivated him recently, reflects his commitment to melding diverse cultural influences.
As the CMO, Mitchell succeeds through a philosophy of collaboration, hoping to facilitate cultural migrations by remaining inclusive and supportive of emerging artists and trends. For more information about the campaign, visit Levi's website and check out Jewel Usain's A COLORS SHOW.