Taylor Swift's endorsement of Vice President Kamala Harris for President has resulted in a notable surge in voter registration. Following Swift's Instagram post on September 10, which came after the first presidential debate between Harris and Donald Trump, the link to registration site Vote.gov shared by Swift attracted nearly half a million users within just 24 hours. CNN's Elizabeth Wagmeister and Betsy Klein reported that 405,999 visitors were referred to the site from the singer's account, compared to an average of about 30,000 daily users prior to the post.
Data firm TargetSmart's senior adviser, Tom Bonier, noted a staggering increase in voter registration between 9,000 and 10,000 people per hour, estimating an overall rise between 400% and 500% related to Swift's endorsement. Bonier remarked, "It's really unlike anything I've seen."
Additionally, the endorsement drew responses from various political figures. Donald Trump commented that Swift would likely face consequences for her decision, claiming, "She's a very liberal person." This counters Swift's previous endorsement of Biden during the 2020 election.
Amidst the political discourse, Swift utilized her platform to encourage informed voting and awareness of misinformation, making her stance clear in light of AI-generated images falsely suggesting her support for Trump's campaign. Post-endorsement, Swift attended the 2024 MTV Video Music Awards, where she collected seven out of ten nominated awards, confirming her significant influence within both the music industry and political realms.