A$AP Rocky has unveiled the first music video for his upcoming album, Don't Be Dumb, featuring the track titled "HIGHJACK" with Jessica Pratt. Released earlier this month, the vibrant track has now been elevated with a monochrome music video, directed by AWGE and Thibaut Grevet. Produced by DIVISION, the video showcases Rocky in a series of striking outfits that complement the song's vibe.
The visuals for "HIGHJACK" establish a precedent for what is expected from the visual aspect of Don't Be Dumb. With its bold black-and-white aesthetic, the video captures the artist's confident delivery as he raps lines like, "Nggas fck around and stole the flow and y'all like that? / Okay, okay, and I'm right back / A$AP right up on my gut and that's a life tat' / Walk inside the booth, I just talk, I don't write raps."
Fans can watch the HIGHJACK video through the gallery provided on Hypebeast. This release comes as anticipation builds for Rocky's new project, as it is the first track revealed from Don't Be Dumb. More details about the album and additional releases can be expected soon as Rocky continues to tease his upcoming musical offerings.