AllTrack, a newly launched performing rights organization (PRO), has entered the U.S. music licensing landscape as a rival to established entities like BMI, ASCAP, and SESAC. Recently, AllTrack secured membership in CISAC, the International Confederation of Societies of Authors and Composers, which comprises 227 member societies across 116 countries and represents over 5 million creators worldwide. This move aligns AllTrack with the other major U.S. PROs that belong to CISAC, although Irving Azoff's Global Music Rights has yet to join.
AllTrack is set to disrupt the status quo by promising innovative technology that enhances metadata to optimize the discovery and monetization of music uses. This approach has drawn notable songwriters to its roster, including artists whose works have been performed by well-known acts such as No Doubt, Keith Urban, and Travis Barker.
However, the entry of AllTrack adds complexity and potential cost increases for venues already grappling with ongoing economic pressures. The music licensing landscape in the U.S. is now segmented among five distinct PROs, which can lead to higher fees and intricate reporting requirements. Venues hosting live performances are particularly affected, facing challenges in navigating multiple licenses for original songs, which can complicate payment distributions. Industry trade groups such as NIVA—representing venues and promoters—and NITO, which represents agents and managers, are actively seeking a resolution for these escalating costs and lack of transparency in licensing payments.
Bruce Houghton, a prominent figure in the music industry and founder of Hypebot, brings attention to these evolving dynamics within live music and touring, highlighting the pressing need for clarity and efficiency amidst increasing complications.