Jay-Z has publicly endorsed Kendrick Lamar as the headline performer for the 2025 Super Bowl Halftime show, asserting that Lamar is a 'once-in-a-generation artist and performer.' The announcement came from the NFL on September 8, 2024, and Jay-Z, who serves as the music strategist for the NFL through his partnership with Roc Nation, emphasized Lamar's profound impact on hip-hop and culture.
In a statement shared via Rolling Stone, Jay-Z lauded Lamar, stating, 'His deep love for hip-hop and culture informs his artistic vision. He has an unparalleled ability to define and influence culture globally. Kendrick's work transcends music, and his impact will be felt for years to come.'
Kendrick Lamar, who previously participated in the Halftime show as a guest during Dr. Dre's performance in 2022, expressed his excitement for this upcoming performance. 'Rap music is still the most impactful genre to date. And I'll be there to remind the world why. They got the right one,' he stated in a video announcement.
The Super Bowl LIX will take place at the Caesars Superdome in Louisiana on February 9, 2025. After this year's Halftime Show, which featured Usher alongside guests Alicia Keys, H.E.R, and will.i.am, Lamar's headlining performance is anticipated to draw significant viewership. The embrace of hip-hop in these prominent events signifies the genre's dominance and cultural influence.
As Lamar prepares to take the stage, fans are eager to see how he will showcase his artistry on such a global platform. 'Will you be pulling up? I hope so! You know there's only one opportunity to win the championship, no round twos. Let's get it!' he remarked in his announcement, confirming the energetic atmosphere that will surround the event.