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Taylor Swift's Viral Moment Catapults The Darkness to No. 1

A viral clip of Taylor Swift singing The Darkness' song has propelled the band to No. 1 on the U.S. iTunes Rock Chart.

Published on Tuesday, September 10, 2024 at 12:02 PM

Dawn

In a surprising turn of events, British rock band The Darkness has surged to the top of the U.S. iTunes Rock Chart, largely thanks to a viral moment featuring Taylor Swift and NFL star Travis Kelce. The upbeat anthem ‘I Believe In A Thing Called Love,’ originally released by The Darkness in 2003, gained renewed popularity after Swift and Kelce were seen joyfully singing the track during the U.S. Open Women's Final, igniting a fresh wave of interest in the hard rock classic.

The Darkness' frontman, Justin Hawkins, took to TikTok to express his gratitude towards Swift and her extensive fanbase, known as Swifties. Hawkins recounted a memorable experience at a Taylor Swift concert in Zurich with his daughter, where Swift recognized him with a personal note expressing her admiration for the band's hit single.

The Darkness, known for their flamboyant live performances, was observed in action at the Roundhouse in London just before Christmas. Their 2003 album, 'Permission To Land,' marked a significant moment in rock history, earning them a dedicated following over the years.

As their 20-year-old song enjoys newfound life, the connection between two musical juggernauts illustrates the powerful role of social media in today's music landscape. Fans can listen to 'I Believe In A Thing Called Love' on various platforms for a dose of nostalgia and rock energy.

For more updates on The Darkness and their performance schedule, visit Clash Music.

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