The Weeknd has unveiled the artwork for his anticipated album, 'Hurry Up Tomorrow', which is part of his ongoing musical trilogy. Confirming his commitment to new music since January, the artist, whose real name is Abel Tesfaye, has been teasing fans through various social media posts. This announcement coincides with his ongoing 'After Hours' and 'Dawn FM' installments. Earlier this week, he officially shared the album title along with a striking piece of artwork featuring a clean close-up of his face, marking a departure from the heavily stylized visuals of his previous era.
No release date has yet been confirmed for the album. Alongside the album announcement, The Weeknd also shared an intriguing trailer accompanied by orchestral renditions of his lyrics. The lines convey a sense of introspection and transformation, echoing themes of personal struggle and revelation.
On September 7, The Weeknd delivered a special one-night-only concert in São Paulo, Brazil, diverging from his typical setlist by introducing mixed arrangements and new visuals. This live-streamed event attracted an audience of 75,000 along with millions tuning in online, during which he debuted new tracks and played a compilation of hits. Additionally, the concert had a philanthropic aspect, with The Weeknd donating $1 from each ticket sold to the XO Humanitarian Fund, which supports efforts to alleviate global hunger.
Stay tuned for further updates as The Weeknd continues to roll out this new chapter of his music career. For more details on the album and his concert, visit NME.